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Note: the text inside the images of this case study is in Spanish. An English version is coming soon.

Popack — Sustainable packaging marketplace for Latin America

Popack: discover the first sustainable packaging marketplace in Latam. Now you can buy, sell, design and customize in an agile, intuitive way. Context: as consumers rely more on e-commerce, companies must adapt to meet purchase demand more sustainably; digital marketplaces enable practices aligned with the New Economies. Problem: packaging is a global-impact industry, with annual growth of +0.9% from population growth, +3.1% from higher consumption and 3.5-6% from more packaging.
Sector problems: development times, packaging accessibility and +30% in costs. Current estimates predict a plastic peak by 2100: global plastic packaging production quadruples by 2050, only 2% closed-loop recycling in 2013, 53% in the best case by 2050. Solution: innovate and scale business models that cut plastic packaging at the source. It is time to be part of the solution. With technological disruption as a base, the first marketplace built to generate a community, promoting environmental awareness and educating toward responsible consumption.
Digital marketplaces as a tool for sustainability: B2B supply chain, variety of suppliers, secure purchases, minimal intermediary costs, shorter production times, only eco-friendly alternatives and access to financing. Our commitment to the SDGs: 9 Industry, innovation and infrastructure; 12 Responsible consumption and production; 13 Climate action; 17 Partnerships for the goals.
Our sustainability criteria. Environmental value: certified, compostable, biodegradable, renewable energy, reusable, recycled, eco-design and carbon neutral. Social value: fair work and gender equality. What happens in the world happens to us.
Design System: Popack isologo in full color, with tagline and with white text.
Packaging for the Planet badge and color palette: #57F9EB, #55CCC1, #50BEEC, #2769A5, #25415F and neutrals.
Typography and sizes with Open Sans, iconography and system buttons.
Components: product cards, the Buy form, the sign-up form and content cards.
More components: invitation to sell sustainable packaging, reviews and confirmation messages. Grow your business honoring the planet with Popack.
Home page: cover with search by packaging type, categories, featured products and badge. Seller and buyer dashboards.
Buyer dashboard and message: choosing to buy on Popack means choosing to help reduce the planet's pollution. Check out: listing, product page, cart and order summary.
Check out on desktop and mobile: shipping details, delivery, payment methods and order summary. Shipping partnership with Andreani: efficient, low-carbon logistics.
Credits. Product: Diego Calsina (Co Founder, Executive Director), Francisco Calsina (Co Founder), Ivana Sicilia (Management), Fran Ulla (Product Manager). Design: Corina Scagliotti (UX/UI, UX Writing), Paula Choque Sestopal (UX/UI), Lucrecia Avrudsky (UX/UI). Development: Nicolás Montenegro (back-end, Magento 2), Esequiel Amuchástegui (front-end, Magento 2).
ITSOS project Veccino project