Paula Sestopal
Paula Choque Sestopal

Product designer

Creative designer specialized in turning business needs into scalable digital products.

Selected projects

01

Waiting room redesign

Waiting room optimization that reduces friction in complex flows and improves patient management through a clearer, more organized and efficient interface.

WEBMOBILE
View project
Preview of the waiting room redesign on laptop and phone
02

Marketplace

A marketplace and delivery platform that digitizes a market segment that traditionally operated outside the digital ecosystem.

WEBMOBILEBRANDING
View project
Veccino app screens
03

Popack: Marketplace

Sustainable packaging marketplace that connects brands with responsible suppliers, simplifying the search, comparison and adoption of more conscious solutions.

WEBMOBILE
View project
Popack on desktop and mobile
04

LIVEMED

Case study in progress.

BRANDINGMOBILE
Coming soon

About me

Paula at work
Portrait of Paula
Paula in her workspace

Hi, I'm Paula, Product & Brand Designer.

My design career began with a university degree in Industrial Design, which gave me a people-centered outlook and a way of understanding products from a human perspective.

For over 5 years I have been designing digital products, brands and interactive experiences, combining strategy, design and a holistic view of the product to create solutions that are functional, relevant and distinctive.

LOCATIONBuenos Aires, Argentina
EXPERIENCE5+ years in product and experience design
TOOLSFigma, XD, Illustrator, Photoshop, After Effects, Jira, HubSpot, Stitch, ClaudeCode, Lovable, Wordpress, Wix
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